About Bath in Fashion
Since its inception, Bath has attracted creative genius. The great architects, like John Wood, who created what we now cherish as a World Heritage city were followed by artists and inventors over the generations. Today the city supports artists and galleries, designers and makers and is a flourishing hub for boutique businesses with an ever evolving IT and creative sector.
Bath Spa University offers a one of the country’s leading fashion design courses winning the ultimate accolade at the Graduate Fashion Week Awards in 2012 when student Chloe Jones walked away with both the Womenswear and overall George Gold Award.
Georgian Bath’s stylish society knew only too well that fashion was not just what you wore but how you wore it. The Fashion Museums celebrates a milestone this year showcasing Fifty Fabulous Frocks from its extraordinary archive of historic and contemporary dress.
In its Georgian heyday Bath was a magnet for fashionable society and today visitors come to enjoy the UK’s only naturally heated thermal spa (Thermae Bath Spa) and indulgent shopping breaks in a cosmopolitan city just 90 minutes by train from London Paddington.
The story so far
As England’s only World Heritage Site, Bath attracts attention on a national and international stage. The four million plus visitors that come to Bath each year anticipate the splendour of the architectural set pieces and the extraordinary history dating back to Roman times but are occasionally surprised that Bath today is such a vibrant and cosmopolitan city.
They find a city with great shopping and buzzing restaurants and a spa culture that is second to none. Closer to home, Bath is a favourite destination for a fabulous day out or a day’s shopping. Throughout the west country, shoppers recognise that Bath has a very distinctive retail offering, an experience unmatched within the region.
Bath in Fashion is a Bath BID (Business Improvement District) initiative supported by B&NES Council and Bath Tourism Plus.
The Bath BID organises specialist events to raise the profile of the city and attract visitors to support businesses within the city centre. The Bath BID acts as a catalyst to harness energy and enthusiasm to create a fashion event which is distinctive and unique and unlike any other in the UK. With commitment to providing support for the business community, events like Bath in Fashion are born from a collaboration between public and private sector; retailers and landlords and both independent and high street retailers.